Try it: book a slot
MarchPay to confirm
Real clientCool Contours · Booking and payments Online booking with deposits Live availability, a staff diary, Stripe deposits and automatic refunds. See the case study
Taking on new projects for November
Websites, apps and AI, built for small businesses.
From full websites to booking systems, digital forms, desktop software and AI assistants. One developer, fixed prices, no agency overheads.
Desktop software
Book online Saturday 14th
09:45 10:30 11:15 13:00
Deposit£25.00
Pay and book One inbox
Do you do weekend appointments? Yes, Saturdays 9 till 4. Want a booking link? - £449
- Websites from, words included
- Fixed
- Quotes, never day rates
- 1 day
- Typical reply time
- 2 weeks
- Typical launch time
“Saved my company thousands of pounds a month with our own bespoke solution, custom tailored to our needs and workflow.”
Tell me what you need.
I reply within one working day. Whatever it is, I'll help: if it isn't something I'd normally build, I'll find a way or sort it out with someone I trust.
Daniel DeeganDeveloper, Diagnosly
Things I've built, from booking systems to keyboard software.
A real client, my own product and a few side projects. Every card is a working demo, so have a play.
See all work Real client 
Skin and aesthetics clinic, UK
Skin and aesthetics clinic, UK I built the plugins behind their online booking, one inbox for every message channel, and consent forms clients sign on their own phone. The first three demos below show how they work.
My own product Diagnosly AI diagnostics for Windows PCs
Diagnosly.app is an AI agent that finds out why a Windows PC is misbehaving and fixes it. Personal looks after one laptop. Enterprise runs whole fleets of machines for many companies, from one dashboard.
Other things I've built
Open source and side projects.
Small-team prices, said up front.
Every job gets a fixed quote after a free call. These are where most projects start. No VAT added. Pay half to start and half at launch, or spread it over 3 months at no extra cost.
Starter website
from£449
A fast, good-looking site that gets you found.
- Up to 5 pages, words written for you
- Google map and your real reviews
- Help with your domain and Google listing
- Live in about 2 weeks
Most popular
Booking and payments
from£1,195
Take bookings and deposits while you sleep.
- Online booking and staff diary
- Stripe deposits and refunds
- Email reminders
- Or I connect the booking tool you already use, from £295
- Live in 4 to 6 weeks
AI assistant
from£595+ £29 a month
Answers customers day and night, in your words.
- Learns from your own info
- Monthly fee covers the AI, no surprise bills
- Hands over to a person
- Live in 2 to 3 weeks
Care plan
£29a month
Keeps everything updated, backed up and working.
- Hosting, backups and monitoring
- Security updates
- 1 hour of changes a month
- Extra work at £40 an hour
Something else
small jobs from£95
Custom software, or anything that's slowing you down.
- Custom WordPress plugins, from £395
- Redesign your current site, from £349
- Add Google reviews or a map, from £95
- Internal tools, dashboards and automations
- Apps and desktop software
- Fixed price agreed before I start
Not sure what you need? Tell me the problem and I'll suggest the cheapest fix.
Three steps, no surprises.
- 1 20 minutes
A free call
You tell me what eats your time. I tell you honestly whether software will fix it, and roughly what it costs.
No obligationVideo or phone - 2 Within 2 days
A fixed quote
A short written plan with a price and a date. The price does not move unless the plan does.
Fixed priceNo VAT added - 3 From 2 weeks
Build, launch, look after it
You see progress every week. After launch, a care plan keeps it updated, backed up and working.
Weekly updatesYou own it all
What I can build for you.
Not sure which you need? Tell me how you work today and I'll suggest where software saves the most time.
New sites and redesigns
A fresh site, or a rebuild of the one you have. Your map and real Google reviews built in, and I write the words too.
from £349Booking and payments
Online booking, Stripe deposits and checkout, reminders and refunds. Fewer no-shows.
from £1,195WordPress plugins
Custom plugins for the site you already have: booking, consent forms, members areas, anything WordPress cannot do out of the box.
from £395AI chatbots and automation
A chatbot on your site or WhatsApp that answers from your own information and hands over to a person, plus AI that does the repetitive jobs.
from £595 + £29 a monthApps and desktop software
Web apps, Windows tools and dashboards, plus the glue between systems you already use.
from £2,500Google and integrations
Your address on Google Maps and your real Google reviews shown live on your site, plus Stripe, Calendar, WhatsApp and the tools you use.
from £95Small teams that would rather be doing the actual work.
- Health and beauty
- Trades and construction
- Retail and e-commerce
- Hospitality
- Professional services
- Fitness and wellbeing
- Creators and media
- Startups
Good questions.
The things people usually ask before we start.
Still not sure?Ask me directly. I reply within a day.
A free 20-minute call is the quickest way to find out what it would cost and how long it would take.
How much does it cost?
New sites start from £449 with the words written for you, redesigns from £349, WordPress plugins from £395 and small jobs from £95. There is no VAT to add, and after a free call you get a fixed quote in writing.
How long does it take?
A simple site is usually live in about 2 weeks, an AI assistant in 2 to 3, and booking systems in 4 to 6. Bigger systems are built in stages, so you see something working early.
How do I pay?
Half to start and half at launch, or spread it over 3 monthly payments at no extra cost. Projects over £3,000 are split into milestones. Care plans are paid monthly.
Do I own what you build?
Yes. The code, the content and the domain are yours. If you ever want to move on, you take everything with you.
Can it work with the tools I already use?
Usually, yes. I have built integrations with Stripe, Google Calendar, Google Maps and reviews, WhatsApp, Instagram, Facebook and email, and I build custom WordPress plugins when nothing off the shelf fits.
What happens after launch?
You can look after it yourself, or I can on a monthly care plan: hosting, updates, backups and small changes.
I already have a WordPress site. Can you work on it?
Yes. I can redesign it, speed it up or add a custom plugin, without starting again.
Can you work to our compliance requirements?
Yes. I have built software inside ISO 27001 certified organisations and worked through their audits, so access control, logging, encryption and the paperwork are part of how I work.